Parle-G Replaced Girl Image: The Bunshah Twist!
Parle-G, a pre-independence creation, holds a remarkable position in the biscuit market, exceeding 17,000 crores in value.
Bunshah's viral video prompted Parle to replace the Parle Girl with an Instagram influencer on the biscuit packet.
The influencer, Jevran J Bunshah, posed a question to followers, sparking a wave of responses and online discussions.
Parle-G's witty response on Instagram acknowledged Bunshah's influence and playfully embraced the change.
The company showcased Bunshah's smiling image on the biscuit packet, replacing the familiar Parle Girl.
Social media users engaged with enthusiasm, making the video a viral sensation and catching Parle's attention.
Parle-G responded with humor, suggesting calling them "Oji" while maintaining the playful essence of the brand.
Contrary to speculation, the Parle Girl controversy emerged from an artwork created by artist Maganlal Dahiya in the '60s.
The controversy had previously linked the Parle Girl to Neeru Deshpande, Sudha Murthy, and Gunjan Gandaniya, but it was clarified by Parle.
The viral video not only entertained but also showcased the brand's agility in responding to contemporary trends and conversations.
The biscuit giant continues to evolve, blending tradition with modernity in a playful dance of nostalgia and contemporary flair.